There are 3 basic categories of information we collect:
Information you provide.
Information we get when you use our services.
Information we get from third parties.
Here’s a little more detail on each of these categories.
When you interact with our services, we collect information that you provide to us. For example, many of our services require you to set up an account, so we may need to collect a few important details about you, such as your name, username, password, email address, phone number and date of birth. We may also ask you to provide us with some additional information that will be publicly visible on our services, such as a profile picture or Bitmoji avatar. Some services, such as commerce products, may require you to provide us with a debit or credit card number and its associated account information. Of course, you’ll also provide us whatever information you send through our services. So, the same common sense that applies to the internet at large applies to our services as well: Don't send messages or share content that you wouldn't want someone to save or share. When you contact customer support or communicate with us in any other way, we’ll collect whatever information you volunteer or that we need to resolve your question.
When you use our services, we collect information about which of those services you’ve used and how you’ve used them. Here’s a fuller explanation of the types of information we collect when you use our services: Usage information. We collect information about your activity through our services. For example, we may collect information about:
How you interact with our services, such as which operator you use regularly for bill payments.
How you communicate with your retailers, such as their names, the time and date of your communications, the number of messages you exchange with your retailers, which retailers you exchange messages with the most and your interactions with messages (such as when you open a message or capture a screenshot). Content information. We collect content you create on our services, such as custom stickers, and information about the content you create or provide, such as if the recipient has viewed the content and the metadata that is provided with the content.
Device information. We collect information from and about the devices you use. For example, we collect:
information about your hardware and software, such as the hardware model, operating system version, device memory, advertising identifiers, unique application identifiers, apps installed, unique device identifiers, browser type, keyboards installed, language, battery level and time zone; information from device sensors, such as accelerometers, gyroscopes, compasses, microphones and headphone connection; and
information about your wireless and mobile network connections, such as mobile phone number, service provider, IP address and signal strength. Device phonebook. Because our services are all about communicating with friends, we may — with your permission — collect information from your device's phonebook. Camera and photos. Many of our services require us to collect images and other information from your device’s camera and photos. For example, you won’t be able to send KYC documents or upload photos from your camera roll unless we can access your camera or photos. Location information. When you use our services, we may collect information about your location. With your permission, we may also collect information about your precise location using methods that include GPS, wireless networks, mobile towers, Wi-Fi access points and other sensors, such as gyroscopes, accelerometers and compasses. Information collected by cookies and other technologies. Like most online services and mobile applications, we may use cookies and other technologies such as web beacons, web storage and unique advertising identifiers to collect information about your activity, browser and device. We may also use these technologies to collect information when you interact with services we offer through one of our partners, such as advertising and commerce features. For example, we may use information collected on other websites to show you more relevant adverts. Most web browsers are set to accept cookies by default. If you prefer, you can usually remove or reject browser cookies through the settings on your browser or device. Keep in mind though, that removing or rejecting cookies could affect the availability and functionality of our services. Log information. We also collect log information when you use our website, such as:
details about how you’ve used our services;
device information, such as your web browser type and language;
access times;
pages viewed
IP address;
Identifiers associated with cookies or other technologies that may uniquely identify your device or browser; and
pages you visited before or after navigating to our website
We may collect information about you from other users, our affiliates and third parties. Here are a few examples: Advertisers, app developers, publishers and other third parties may share information with us as well. We may use this information, among other ways, to help target or measure the performance of adverts. If another user uploads their contact list, we may combine information from that user’s contact list with other information we have collected about you.
What do we do with the information we collect? The short answer is: provide you with an amazing set of products and services that we improve relentlessly. Here are the ways we do that:
Develop, operate, improve, deliver, maintain and protect our products and services.
Send you communications, including by email. For example, we may use email to respond to support enquiries or to share information about our products, services and promotional offers that we think may interest you.
Monitor and analyse trends and usage.
Provide and improve our advertising services, ad targeting and ad measurement, including through the use of your precise location information (again, if you’ve given us permission to collect that information), both on and off our services. We may also store information about your use of third-party apps and websites on your device to do this. Enhance the safety and security of our products and services.
Verify your identity and prevent fraud or other unauthorised or illegal activity.
Use information we’ve collected from cookies and other technology to enhance our services and your experience with them.
Enforce, investigate and report conduct violating our Terms of Service and other usage policies, respond to requests from law enforcement and comply with legal requirements.
We may also use information from Apple’s TrueDepth camera to improve the quality of Lenses. Information from the TrueDepth camera is used in real time — we don't store this information on our servers or share it with third parties.
We may collect your personal information from, transfer it to and store and process it in the United States and other countries outside of where you live. Whenever we share information outside of where you live, when we are legally required to do so, we make sure an adequate transfer mechanism is in place. We also make sure any third parties we share information with have an adequate transfer mechanism in place, as well.
You may have specific privacy rights in your state or region. For example, in the United States, residents of California and other states have specific privacy rights. In the European Economic Area (EEA), the UK, Brazil, the Republic of Korea and other jurisdictions also have specific rights.
Our services are not intended for - and we don't direct them to - anyone under the age of 13. That's why we do not knowingly collect personal information from anyone under the age of 13. In addition, we may limit how we collect, use and store some of the information of EEA and UK users between the ages of 13 and 16. In some cases, this means we will be unable to provide certain functionality to these users. If we need to rely on consent as a legal basis for processing your information and your country requires consent from a parent, we may require your parent’s consent before we collect and use that information.
We may change this Privacy Policy from time to time. But when we do, we’ll let you know one way or another. Sometimes, we’ll let you know by revising the date at the top of the Privacy Policy that’s available on our website and mobile application. Other times, we may provide you with additional notice (such as adding a statement to our websites’ home pages or providing you with an in-app notification).